Why Tubara Exists

YouTube is the world's greatest educational library - millions of hours of incredible content teaching everything from science to art. But it's also unpredictable, uncontrolled, and it's algorithms are designed to maximize watch time and advertising revenue, not fun and learning.

As parents, we face an impossible choice: give our children access to amazing educational content but risk inappropriate videos, endless autoplay rabbit holes, and algorithmic manipulation together with endless adverts which try to utilise 'pester power' - or block YouTube entirely and deny them valuable learning opportunities.

Tubara exists because this choice shouldn't exist.

We believe children deserve access to educational video content in a safe, parent-controlled environment. Not YouTube's environment. Not an algorithm's environment. Your environment. Tubara gives you the power to build a personal fun and educational library for your family - hand-picking every channel, setting age-appropriate filters, managing screen time, and seeing exactly what your children watch. No ads. No surprises. No rabbit holes. It's YouTube's educational potential without YouTube's risks.

We're not trying to replace parental supervision - we're trying to support it. You choose what's appropriate. You decide what they watch. You control screen time. We just provide the safe framework with tools that makes it possible.

Because educational technology should empower parents, not replace them.